About me

For over a decade, I worked at the intersection of finance, marketing, sales, and data analysis, helping global FMCG brands make smarter, more profitable decisions. As a revenue manager, I built strategies and models that optimised pricing, streamlined financial forecasting, and uncovered growth opportunities hidden in complex datasets.

But while working with data to drive corporate success was rewarding, I started to feel the itch to build something of my own, being free from corporate bureaucracy and politics. So, I left the corporate world, and began actively learning programming, data engineering, and data science to better equip myself for a next chapter.

Now, I’m applying my experience to building SaaS products from the ground up together with my partner. Currently, we’re working on:

🔸 Roadmappy — the AI-native customer intelligence and roadmapping platform for product and commercial teams.

I’m sharing our journey on X and Bluesky.

On this site, I share everything about strategy, pricing, data analysis, and data science. It’s all grounded in credible sources and shaped by my own experience.

If you're into product dev, data-driven growth, and entrepreneurship in the AI era, stick around!